It would be fair to call us accidental environmentalists. Everything from our t-shirts to our sweats are inspired foremost by a desire to make the perfect garment. As naive entrepreneurs, we were shocked by the practices of the industry our passion drove us to and how those practices multiplied times billions of global consumers has real impact on the world.
We have no illusions that we can solve all the world’s environmental challenges, however we chose to take on one currently affecting nearly one billion people worldwide. The earth’s severely strained fresh water supply. By using alternatives to cotton, such as bamboo and modal, we have managed to reduce our products’ water footprint by as much as 95%. Our manufacturing process has also been designed to continually improve efficiencies as a garment travels through production from fabrication, dyeing, cutting, sewing to packaging.
We are not only committed to the long term correction of fashion’s impact on the planet, but also strive to have immediate impact on the lives of people currently living without access to clean water. We view this as a basic human right. As such, through a partnership with Generosity Water we donate a portion of every sale to fund clean water wells in distressed regions of the world. Our blu promise: with every purchase someone in the world will gain access to clean drinking water.
Save Water + Give Water = Save Lives
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